Overview

Whether you're a virtuoso guitarist, a master of the breaststroke, a connoisseur of mortise and tenon furniture, a seasoned construction manager, a sports physiotherapist, a real estate accounting guru, or possess expertise in any specialized field, the opportunity awaits.

Within your grasp lies the blueprint for a lucrative, easily scalable venture. What may appear mundane to you, after a few years immersed in your respective niche, holds immeasurable value for those seeking to fill crucial knowledge gaps— value they're willing to pay a premium to access.

How-to

Sales & Marketing

• Where are your customers?

  • Can you create Instagram or Tiktok content to drive users to your membership site?

    • Hate creating content? Hire someone on Fiverr/Upwork to create posts/video.

      OR

    • Hire a Instagram/Tiktok Content Production Studio to create and schedule all your posts.

  • Can you post on a niche forum like Reddit or Medium?

    • Hate writing blog posts? Use tools like ChatGPT & Jasper.ai to write the lion’s share.

  • Do you have an existing website you can run an ad for your membership site on?

  • Can you meet your niche at a networking event/concert/trade show/etc.?

  • Once you find the most effective place to acquire customers, dial in and scale your marketing, content, posting budget or production.

Product

• There's value in building a community and curating a space for individuals deeply passionate or intrigued by a particular niche. Take, for instance, watch enthusiasts—they'd gladly invest in a platform where they can engage in discussions about the latest releases, share strategies for acquiring coveted timepieces, and access a reliable marketplace for buying and selling watches.

  To keep members engaged, it's crucial to produce compelling content. Building on the watch enthusiast example, imagine offering monthly videos exclusively for subscribers. These videos could feature hands-on reviews of watches, detailed guides on authenticating genuine pieces to avoid fakes, or expert tips on the proper care and maintenance of high-end watches. Most importantly, you will need to continue to produce content to create value for your customers. When it comes to publishing content on Skool/Membership Platform, the more granular information you provide, the better it will be received.

Profitability

To create a profitable membership site on a platform like Skool, leverage several avenues for monetization. This can include:

1. Membership Site Subscription: Offer exclusive content, such as e-books, webinars, or courses, videos, and a community through your membership site.

   (Ex: Use Skool as a platform to build a business around your niche.)

2. Digital Products: Create and sell digital products related to your niche, such as templates, toolkits, or software.

   (Ex: Musician? Sell Sheet Music. Web Dev? Sell boilerplate code.)  

3. Coaching or Consulting Services: Offer one-on-one coaching sessions, group coaching programs, or consulting services to members at an additional cost.

   (Ex: You’re a pastry chef? Offer a virtual coaching session.)

4. Events and Workshops: Organize virtual or in-person events, workshops, or masterclasses and charge admission fees or offer them as premium add-ons for members.

   (Ex: Ali Charges $5,000 for his Youtube Course)

5. Affiliate Programs: Leverage affiliate marketing by promoting relevant products or services through affiliate links within your content.

   (Ex: Tennis Player? Signup for tennis racket affiliate program and earn $ anytime someone buys the racket you recommend/use.)

tldr

Pros

1. Easily testable

2. Startup for next to nothing

3. New platforms in the industry make scaling & setup a breeze

Cons

1. Acquiring users will require a large investment upfront of either time or money. Spend time creating content and growing organically or invest in paid ads and signup affiliate marketing.

Demographic (Who is this for?)

• Someone who is passionate about a small niche and can imagine a path to finding people in that niche.

Technology

• Skool (Membership Site)

  • Skool: Discover Communities or Create Your Own (Affiliate Link)